A dental practice website from us costs £1,495 fixed on our Business package, with up to 15 pages and a typical build of 2 to 3 weeks, or £495 on Starter if your practice offers a short list of treatments. Its job is to turn local searches into booked appointments, new patients especially, while showing everything the General Dental Council expects a practice website to show. Below are the prices, the GDC rules, the NHS charges worth publishing and the pages a practice actually needs.
Last reviewed October 2026.
How much does a dental practice website cost?
£1,495 fixed for most practices, on our Business website: up to 15 pages, enough for a page per high-value treatment, live in 2 to 3 weeks. A practice with a handful of services can start on Starter at £495. Booking that writes straight into your practice software, or anything else that needs custom work, goes on Premium, which is quoted once we know which system you run.
| Package | Price | Pages | Typically live in | Suits a practice that |
|---|---|---|---|---|
| Starter | £495 | 1 to 5 | About 7 days | Offers general dentistry and needs a credible site with a booking request |
| Business | £1,495 | Up to 15 | 2 to 3 weeks | Wants separate pages for implants, aligners, whitening, hygiene and emergencies |
| Premium | From £3,995 | Quoted | Quoted | Needs booking tied into its practice software, or several sites for a group |
Does the GDC set rules for what a dental website must show?
Yes. The General Dental Council’s guidance on advertising, effective from 30 September 2013, lists what the person responsible for a practice website must display, and it applies to every clinician named on the site. We build every one of these in from the start, so nothing is left for your practice manager to bolt on later.
| The GDC requires | Where we put it |
|---|---|
| Each named clinician’s GDC registration number, professional qualification and the country it came from | Beside every name on the team page and treatment pages |
| The practice name and the geographic address where care is given | Footer of every page, and the contact page |
| Contact details, including an email address and a telephone number | Footer and contact page, with tap to call on mobiles |
| The GDC’s address and contact details, or a link to the GDC website | Footer, next to the registration details |
| Your complaints procedure, and who patients can go to next: the relevant NHS body for NHS care, the Dental Complaints Service for private care | A dedicated complaints page linked from the footer |
| The date the website was last updated | A visible date that changes when the site does |
The same guidance says a dentist who is not on a GDC specialist list must not use a title that implies specialist status, such as Orthodontist or Periodontist, and that a site must not compare one professional’s skills or qualifications with another’s. We word team bios and treatment pages with both rules in mind.
Should a dental website publish NHS prices?
Yes, if you offer NHS treatment, because the charges in England are set nationally in 3 bands and patients search for them. The NHS website lists Band 1 at £27.90 (examination, X-rays, scale and polish where clinically needed), Band 2 at £76.60 (adds fillings, root canal treatment and extractions), Band 3 at £332.10 (adds crowns, dentures and bridges), and urgent treatment at £27.90. A mixed practice gets the most from a fees page that sets those bands beside its private prices, so a patient can see in one place what is available on the NHS and what is private, and private enquiries are routed to the right person rather than lost among general questions. Wales, Scotland and Northern Ireland charge differently, so a practice there gets its own nation’s figures.
How many pages does a dental practice website need?
Usually 10 to 15 for a practice with private treatments: home, new patients, fees, team, contact, complaints, and one page each for the treatments that bring in patients, such as check-ups and hygiene, implants, clear aligners, whitening and emergency appointments. A single “Services” page cannot rank for “Invisalign” plus your town, while a dedicated page can, which is why the Business package allows up to 15. A general practice with a short treatment list fits comfortably inside Starter’s 5.
Can online booking connect to my practice software?
Yes, where your software offers an online booking widget or an API, we build the booking journey around it so appointments land in your existing diary without your front desk typing them in twice. Where a system offers neither, patients still book from any page through a short request form that goes straight to your reception inbox, with tap to call for anyone in pain. We confirm which route fits once we know your system, before any price is fixed.
Will a template dental site bring in new patients?
No, not reliably. The usual pattern is a booking button buried below the fold, every treatment squeezed onto one page, no route for new patients, missing GDC registration numbers and a slow mobile experience. Each of those loses patients who were ready to book, and the missing GDC details are a regulatory problem as well as a trust one.
What would my dental website look like?
Designed around your practice, brand and treatments, typically live in 2 to 3 weeks; these two concept demos show the range we work across.
Live demo
Aurora Dental
Calm, modern and clinical, a light, premium practice site with live online booking.
View demo →
Live demo
Lumière Smile Studio
Bold, luxe and editorial, a dark cosmetic studio site focused on smile makeovers.
View demo →
Both are concept demos built by us, not client sites.
If you want to know what is holding your current site back, request a free, no-obligation review, or get in touch to talk it through.